Cowboy Channel Sets Broadcast, Stream from National Finals Rodeo

Wrangler National Finals Rodeo
Barrel racer Emily Miller competes in the 2019 Wranger National Finals Rodeo (Image credit: PRCA ProRodeo photo by James Phifer)

The Cowboy Channel said that for the first time it will be broadcasting live from the Wrangler National Finals Rodeo from Dec. 3 through Dec. 12.

“We have an incredible lineup of television hosts who will be covering some of the most iconic events and athletes for 10 days straight, and we have a few more surprises in the works,” said Raquel Gottsch, The Cowboy Channel CEO. “If you’ve never seen a rodeo before on television, you don’t want to miss out on this sold-out championship event. We are taking our broadcast technology and reporting to the next level to showcase the best of rural America, the western lifestyle and rodeo fans.” 

The Cowboy Channel, the official network of ProRodeo, will have more than 10 hours of coverage daily of the event, taking place at Globe Live Field in Arlington, Texas.

The Cowboy Channel National Finals Rodeo broadcast also will air on sister channel RFD-TV and Rural Radio. The simulcast will showcase technology including 4K, Sky Cam footage, 360 Degree cameras and Ghost cams. 

In addition to The Cowboy Channel’s television network, the coverage will also be available for live streaming and on demand in three languages – English, Spanish and Portuguese – on the PRCA on Cowboy Channel Plus app for $99.99 for the 10 days at www.cowboychannelplus.com. The mobile app will offer up-to-the minute scoring, news, highlight clips, standings, trivia, interactive games and more.

The Cowboy Channel, Professional Rodeo Cowboys Association and Rural Media Group announced earlier this year a multi-year agreement, which had the NFR move to The Cowboy Channel and RFD-TV beginning in 2020.

"This NFR has a level of excitement that I have never seen before,” said Jeff Medders, main television host of the Wrangler NFR and The Cowboy Channel GM/president.

“I think fans are excited for the Texas experience, but the wall-to-wall coverage planned on The Cowboy Channel is a complete game-changer! Even though this is the first time the NFR has been on The Cowboy Channel and RFD-TV, we will have a strong and familiar talent lineup. Butch Knowles, Joe Beaver, Luke Branquinho, Don Gay and myself have a few NFRs under our belts. This will be a great blend of old and new,” said Medders.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.

Latest in Streaming
The Perfect Couple
Netflix’s ‘The Perfect Couple’ Opens Atop TVision’s Power Score Rankings
Packers v Eagle in Sao Paulo, Brasil
Streaming Gaining Share of Live News, Sports Viewing, Inscape Study Finds
Vizio Mobile App WatchFRee Plus
Vizio Brings WatchFree Plus Streaming Service to Mobile App
Matt Starker
Matt Starker Adds Commercial Duties At Endeavor Streaming
Vizion Sports Zone
Play Ball: Vizio Launches Sports Zone on Home Screen
Shaq's Garage
Season 2 of ‘Shaq’s Garage’ Set To Stream on Kartoon Channel
Latest in News
Dish and DirecTV satellite dishes
DirecTV Acquires Dish, Unifying Struggling Satellite Business
B+C Hall of Fame class of 2024
Freeze Frame: B+C Hall of Fame 2024
DirecTV and Dish
Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?
Adam Symson speaks to KNXV Phoenix GM/VP Anita Hecht.
E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Sabrina Ionescu #20 of the New York Liberty handles the ball during the game against the Las Vegas Aces on September 8, 2024
WNBA Playoffs Continue: What’s On This Weekend in TV Sports (Sept. 28-29)
Fubo Multiview
Fubo Launches 'Multiview' Beta on Roku