Cox Media Group Expands Relationship with Comscore

By
( )
published

New deal covers six additional markets

(Image credit: Comscore)

Comscore said it signed a new agreement with Cox Media Group, expanding its relationship with the television station owner.

Under the new deal, Comscore will provide Cox with TV measurement in six additional markets: Syracuse, N.Y.; Spokane, Wash.; Idaho Falls, Idaho; Eureka, Calif.; Binghamton, N.Y. and Alexandria, Va.

(Image credit: Cox Media Group)

The agreement extends agreement in Yuma, Ariz.; Medford, Wash.; Yakima, Wash. and Greenwood, Miss.

In addition to Comscore’s local TV currency, Cox stations will be using Comscore’s automotive audience segments to plan, transact and evaluate campaigns for auto dealers, dealer groups and manufacturers.

“We are excited to partner with these CMG stations to help drive their revenue, share and profit moving forward," said Steve Walsh, executive VP, commercial,, at Comscore.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.