Cox Media, Cox Communications’ ad sales division, has locked in an exclusive, multi-year deal to represent AT&T SportsNet Rocky Mountain’s local on-air advertising opportunities during Vegas Golden Knights games, including pre-game and postgame programming.
Starting with the new NHL expansion team’s second season this fall, Cox Media will also serve as the exclusive sales rep for the AT&T-owned regional network for national on-air advertising during Vegas Golden Knight game broadcasts.
Financial terms were not announced, but the agreement covers pre-game, post-game and in-game on-air advertising opportunities, as well as other opportunities allotted to the network’s distributors, Cox Media said.
“This opportunity to sell the Network’s advertising time in Vegas Golden Knights games is a great addition to Cox Media’s portfolio of offerings for our clients and we are thrilled to be working with AT&T SportsNet and representing advertising opportunities in games of the city’s first major sport franchise,” Brett Burke, VP of sales for Cox Media’s Las Vegas market, said in a statement.
