Crown Launches Streaming Service Hallmark Movies Now on Amazon

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Crown Media Family Networks said its subscription video-on-demand streaming service, Hallmark Movies Now, is launching on Amazon Channels.

The service gives Amazon Prime members who subscriber for $5.99 a month access to between 800 and 1,000 hours of family-friendly content.

Related: Why Hallmark Is Betting It Can Create a New Cable Network

“The demand for our unique brand of family-friendly content is stronger than ever and teaming with Amazon Channels allows us the opportunity to further fulfill that demand among Amazon Prime members” said Erin McIlvain, executive VP, distribution and content strategy for Crown Media Family Networks. “This relationship with Amazon Channels is an exciting step in our distribution strategy for Hallmark Movies Now and we are confident the service will prove a popular addition to their extensive suite of subscription channels.”

Crown Media launched its Hallmark Movies Now service earlier this year and also launched a new cable channel, the Hallmark Drama Channel. It already operates Hallmark Channel and Hallmark Movies & Mysteries.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.