Crown Media Reports 17% Revenue Jump

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Hallmark Channel parent Crown Media says its third-quarter revenue increased by 17% to $64.5 million. 

That increase was driven by a whopping 93% increase in sub fees over the third quarter of last year, as well as a 4% increase in ad revenues. Hallmark chief Henry Schlieff has been on a mission to boost sub fees given the regular appearance of his channel in the top 10 list and its family--and FCC-friendly--programming lineup.

Hallmark also boasted record ratings for the quarter in both prime time and total-day.

For the first nine months of the year, Crown Media's revenue was $206.6 million, up 25% over the comparable period in 2007.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.