CTAM has announced the five influential marketing efforts being considered for a single entry into the CTAM Hall of Fame this year.
They are: Comcast's "The Slowskys" campaign; The Walt Disney Co.'s High School Musical marketing; FX's Nip/Tuck marketing; Showtime's Dexter marketing; and USA Network's "Characters Welcome" brand.
The CTAM Hall of Fame Committee chooses the slate of nominees, and is chaired by 2010 inductee, Len Fogge, executive vice president, creative, marketing, research and digital media, Showtime Networks Inc. A group of 26 marketing leaders will vote on the inductee, which will be announced in a special ceremony during the CTAM in New York conference, Oct. 5-7.
In the past, the Cable & Telecommunications Association for Marketing's annual conference had been branded the CTAM Summit but most attendees shortened the name to simply CTAM, so the association has dropped the Summit name. Next year the conference will be called CTAM in Orlando. After that it will revert to CTAM in New York, the organization said.
Since its inception in 1997, the CTAM Hall of Fame has honored campaigns that epitomize marketing creativity and success. Qualifying work must have been launched a minimum of five years prior to the date of induction, and must demonstrate a powerful and lasting impact on the nominated company, or the cable industry.
For more information about the CTAM Hall of Fame and past inductees, see http://www.ctam.com/recognition/pages/hall-of-fame.aspx.
For more information on CTAM in NYC, see www.ctaminnewyork.com.
