CWA Union, Microsoft Team Up for Broadband Initiative
‘Get Connected’ program will launch on Labor Day in Atlanta, extend to multiple cities
The Communications Workers of America and Microsoft are teaming up to launch a “Get Connected” program to boost uptake of the Federal Communications Commission’s Affordable Connectivity Program.
The partnership stems from a labor agreement hammered out between the two in June that included collaborating on technology skills education and adoption.
The Biden administration has made clear it has a nuanced definition of broadband availability that includes price, service quality, competition and the skills to use the technology.
The CWA and Microsoft have definite interests in universal broadband since it means jobs for union members and more users for Microsoft's suite of technologies and applications.
The campaign kicks off at a Labor Day festival in Atlanta and will continue in cities in Detroit, Memphis, New York City and rural North Carolina. ▪️
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.