Viacom CEO Philippe Dauman said recent moves by ratings measurement giant Nielsen and others to better track viewership on mobile devices could lead to a spike in TV Everywhere deals.
Dauman, speaking at the Nomura Research Media & Telecom Summit in New York Wednesday, said while ratings measurement outside the home is only starting to improve, the prospect of a reliable measure tool is "visible" now, which he said was an important step forward.
Earlier this month ABC announced it was participating in a mobile app measurement study with Nielsen to track content viewed on tablets and smartphones. It was an extension of Nielsen's Online Campaign Ratings solution announced in September 2011.
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