Decisionmark President and CEO Jack Perry and Capitol Broadcasting Co. will
be visiting recording industry execs to demonstrate Air-to-Web, a product that
allows a radio station to verify that a Web listener is within its DMA.
The goal is to get the RIAA to waive copyright fees pertaining to listeners
within a station's market.
A pilot program at WRAL(FM) Raleigh-Durham, N.C., begins Sept. 5 when the
road show begins.
"I think the reaction at first from the recording industry will be 'Prove
it,'" says Perry. "But once we do, the reaction will be: 'Let's cut a
deal.'"
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