In Demand L.L.C. said it is delivering content to some 2.5 million
video-on-demand subscribers -- a total it expects to double by year's end.
The pay-per-view purveyor said the VOD subscribers extend from its base of 16
million basic subscribers.
'Reaching 2.5 million digital-cable households is an important benchmark for
In Demand and the cable industry,' president and CEO Steve Brenner said in a
prepared statement.
'The aggressive growth in the number of VOD subscribers, plus the continuing
aggregation of quality content, will lead to a fundamental change in the way
America watches movies on television,' he added. 'VOD is poised to become a
significant source of revenue for the cable industry and the movie studios.'
In Demand has VOD-licensing pacts with Artisan Entertainment, DreamWorks SKG,
Metro-Goldwyn-Mayer Inc., Sony Pictures Entertainment, 20th Century Fox,
Universal Studios and New Line Cinema.
The company -- which also has contracts giving it access to programming from
BBC America, Comedy Central, Courtroom Television Network, ESPN, Hallmark
Entertainment, Sesame Workshop and Turner Entertainment -- has a VOD-content
pact for select fare from Warner Bros., as well.
