ViacomCBS's Deena Demasi Elected CTAM Chair

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Heads ViacomCBS strategic communications, including diversity initiatives

Deena Demasi elected to chair, Jason Wicht elected to vice chair
(Image credit: CTAM)

CTAM, the cable industry marketing and communications association, has elected a new chair and board officers.

Deena Demasi, executive VP of U.S. networks distribution marketing for ViacomCBS,  has been elected chair. Jason Wicht, SVP of growth operations for Comcast was tapped as vice chair.

Demasi oversees strategic communications across ViacomCBS's media networks, including various diversity initiatives.

Wicht heads up national acquisition and customer marketing for Comcast.

"Deena is an innovative, forward-thinking leader with the vision needed to guide CTAM in cultivating new opportunities,” CTAM president Vicki Lins said. “Deena and Jason will be important assets in helping to deliver on CTAM’s promise to create tremendous value through collective impact.”

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.