Democratic Debate Big Social Media Hit

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CNN’s Democratic Debate was sizzling on social media last night, drawing nearly 3 million tweets, according to Nielsen.

The Oct. 13 debate drew 2.8 million tweets reaching a unique audience of 8.9 million viewers, according to Nielsen Twitter TV ratings. Overall viewership ratings for the debate will be released later today.

BET’s Hip Hop Awards also made some noise in the social media space, generating 723,000 tweets across 5.5 million unique Twitter users.  

ESPN’s 30 For 30 special was the third most popular show on social media last night, reaching 1.1 million Twitter users with 28,000 Tweets. Fox broadcasting’s Scream Queens and NBC’s The Voice rounded out the top five, according to Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.