Destiny's Child Hits PPV in May
Grammy Award-winning female rhythm-and-blues group Destiny's Child will
appear in a pay-per-view concert May 5, several days after the group's new
compact disc release.
The taped event, Destiny's Child: Survivor in Concert, will feature
the group performing its chart-topping hits, as well as interviews with the
trio, Spring Communications president John Rubey said.
Destiny's Child won two Grammys in February.
The event will retail at $14.95, Rubey said.
Spring forged a marketing tie-in with Candie's shoes in which consumers
purchasing Candie's products at more than 400 Gadzooks Inc. shoe-store outlets
will receive $5 off the concert's PPV price.
Destiny's Child is the second marquee artist to appear in a PPV concert this
year. Controversial rap artist Eminem bowed in a February concert one week prior
to the 2001 Grammys, where he eventually won four awards. The PPV concert's
performance, however, was somewhat of a disappointment, registering only around
50,000 buys.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.