DiCaprio Oscar Win Sets Twitter Record
Sunday night’s Oscars drew fewer TV viewers than last year’s telecast, but it turned in a Twitter record.
According to the social media giant, Leonardo DiCaprio’s win for Best Actor for his role in The Revenant generated a record 440,000 tweets per minute, beating out the previous record of 255,000 tweets per minute, set when 2014 host Ellen DeGeneres tweeted a selfie with a group of Hollywood stars that was part planning, part fortuitous spontaneity.
After DiCaprio’s win, Spotlight’s win for Best Picture received the most Twitter bizz, followed by Mad Max: Fury Road’s Oscar for Sound Mixing, Twitter said.
For the full story go to Multichannel.com.
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