Did Comcast Just Announce Streaming's Stickiest Bundle? These Charts Suggest a 'Yes'

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Comcast is combining some of the most coveted brands and services, Hub Entertainment Research survey indicates

Comcast Xfinity
(Image credit: Igor Golovniov/SOPA Images/LightRocket via Getty Images)

In offering its Xfinity cable subscribers discounted bundles of Netflix, Peacock and Apple TV Plus, Comcast will be offering three of the top seven most coveted technology/media/telecom brands, according to analysis of a Hub Entertainment Research survey of 3,000 consumers. 

(Image credit: Hub Entertainment Research)

Comcast has announced few details about its bundle, called StreamSaver, since company chairman and CEO Brian Roberts mentioned it earlier this week at a MoffettNathanson investor conference. 

But by establishing a closer bundling relationship with the largest video streaming company, Comcast has the potential to bundle the three services consumers say they most want packaged together: high-speed internet, Netflix and wireless. 

This potential hasn't escaped the notice of Verizon, either, which has also bundled Netflix into various iterations.

(Image credit: Hub Entertainment Research)

For its part, Hub suggests the real potential of bundling will be unlocked with packages that reach beyond just video streaming. Younger consumers, Hub's survey noted, reported using an average of 16.7 entertainment services, and most of them aren't TV-related. 

(Image credit: Hub Entertainment Research)
Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!