DirecTV Asks Blacked-Out Stations To Return Signals Through Election Day
Satellite company offers to pay new rates to Mission, White Knight stations retroactively
DirecTV is asking the 27 stations blacked out to its subscribers because of a retransmission consent fee dispute to return their signals through Election Day.
The satellite-TV company is offering to pay the stations whatever new rate winds up being negotiated retroactively to the return of the signals.
The stations cover about 4 million homes in 25 markets and are owned by Mission Broadcasting and White Knight Broadcasting.
DirecTV maintains the stations are operated by giant broadcaster Nexstar Media Group, and that Nexstar is playing a role in trying to secure higher rates for the stations.
“Despite DirecTV’s allegations, Nexstar is not a party to these negotiations and does not control any of these television stations,” Nexstar spokesman Gary Weitman said. ”These stations are owned by Mission Broadcasting, Inc., and White Knight Broadcasting, not Nexstar.”
Also: Nexstar Stations Go Dark In Fee Dispute With Verizon Fios
Mission had no comment on DirecTV's request. “Mission has a long track record of negotiating fairly and avoiding service interruptions in our markets, and we don’t want viewers in our local markets to miss any college or NFL football, the World Series, World Cup, or the vitally important local news, sports, and weather coverage we deliver every day,” the company said in a statement a few days after the blackout began.
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The White Knight stations went dark on DirecTV on October 7. The Mission stations went dark October 21.
“This is a critical time in American political life. We are less than two weeks from one of the most important Congressional midterm elections in American History, and gubernatorial elections in 36 states,” DirecTV said in a press release. ”The results of this midterm will have a profound impact on some of the most important political, public health and economic issues of our time.”
It is also an important time for political advertising.
DirecTV noted that during the early days of the COVID-19 pandemic, Mission and Nexstar were locked in a retransmission battle with Dish Network, but restored their signals to keep citizens informed about the health crisis.
“DirecTV now calls upon Mission and White Knight to return stations operated by Nexstar through the conclusion of the critical midterm elections while the parties continue to work privately toward a new agreement,” the release said. ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.