DirecTV Business Customers Get Access to Yankees Games Streamed on Amazon
Exclusive Prime Video telecasts available in New York-area bars and restaurants
DirecTV for Business said it reached an agreement with Amazon that will bring all 20 New York Yankees games that will be streamed on Prime Video to DirecTV business customers in the New York area.
DirecTV for Business services establishments such as restaurants, bars, hotel lounges and retail stores.
“For decades, DirecTV has given sports fans all over the country access to their favorite teams how and where they want to watch them,” DirecTV chief content officer Rob Thun said. “There arguably isn’t a more fervent fan base in sports than that of the New York Yankees. We look forward to bringing those fans even more Yankees games to watch at their favorite local bars, restaurants and other commercial establishments where DirecTV already delivers our market-leading sports content offering.”
DirecTV for Business also offers Amazon Prime Video’s Thursday Night Football,
and Apple TV Plus’s Friday Night Baseball and MLS Season Pass soccer.
DirecTV for Business had long beamed NFL Sunday Ticket into business establishments. But after the NFL moved Sunday Ticket from DirecTV to YouTube, it entered into a joint venture with RedBird Capital Partners to stream Sunday Ticket into bars and restaurants. DirecTV said it was in talks with RedBird about continuing to deliver Sunday Ticket to establishments via satellite.
The 20-game regular season schedule on Prime Video begins Tuesday when the Yankees host the Philadelphia Phillies.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.