DirecTV Hospitality Adds Netflix, Re-Ups with Marriott and Hyatt

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Pay TV company renews multiyear agreements to provide in-room entertainment in thousands of hotels around the world

DirecTV Hospitality
With DirecTV re-upping hospitality deals with Hyatt and Marriott, and adding Netflix, moms everywhere can keep screaming, "Get off the screens! We can watch Netflix when we get home." (Image credit: DirecTV)

DirecTV Business Solutions announced multiyear renewals of deals to deliver in-room video entertainment to thousands of Hyatt and Marriott hotels around the world. 

Meanwhile, it will also immediately integrate Netflix into its DirecTV Hospitality cloud-based solution. 

Too tired to get out of your room to see the boring old Eiffel Tower? It's not like it's going anywhere. You stay in the room and catch up on Stranger Things. 

"As millions of Americans hit the road this summer, whether for business or for pleasure, it brings me great pride that they will have access to DirecTV as part of their guest room entertainment experience across destinations near and far,” said Doug Eichler, senior VP of DirecTV Business Solutions, in a statement.

Revenue for DirecTV’s Business Solutions unit has been a bit hard to decipher since AT&T swallowed up the pay TV company seven years ago in an ill-fated 2015 purchase. But the division was one of DirecTV’s higher-margin endeavors at the time. ■

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!