DirecTV Launches Isaac Storm Channel

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DirecTV will tap local TV stations in Tropical Storm Isaac's
path for a storm watch channel it launched late Sunday.

According to the satellite operator, the Tropical Storm
Isaac Information channel will air on Chs. 325 and 349 and provide news
broadcasts from local stations in affected areas.

At presstime Sunday night, the storm appeared to be heading
for a date with the Gulf Coast rather than Tampa, where it had threatened the
Republican convention starting Monday .

DirecTV will be simulcasting local news and storm coverage
from almost a dozen stations in Florida, Alabama, Louisiana and Mississippi. It
will also include graphics from the American Red Cross.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.