DirecTV has added GMA Life TV, a channel dedicated to the
life and style of Filipino women, to its lineup, officials said Wednesday.
GMA Life TV, as part of the satellite provider's WorldDirect
platform, delivers a variety of daytime and evening programming tailored to fit
the needs of Filipinas in the United
States.
During the day, GMA Life TV offers programming that focuses
on culturally relevant health, beauty, nutrition and personal empowerment
topics, and in the evening, entertainment with the best in Filipino drama
available.
"The launch of GMA Life TV on the WorldDirect Platform
allows us to deeply engage the Filipina audience in the U.S. while
strengthening our commitment to providing the highest-quality
programming," John de Armas,
vice president of WorldDirect, said in a prepared statement "Our goal is
to help preserve cultural roots and native language by offering culturally
relevant content and providing captivating lifestyle programming."
GMA Life TV's most popular programs and features include:
The Sweet Life: A daily magazine show that teaches
viewers how to live in style. The Sweet
Life is hosted by Lucy Torres Gomez.
Una Kang Naging Akin: A remake of the 1991 blockbuster film
under the direction of Laurice Guillen starring Sharon Cuneta, Gabby Concepcion
and Dawn Zulueta. It brings to light the story of two women who fall in love
with the same man.
Chef To Go: Chef Rob Pengson will shop, cook and
give his 100% effort to fix food problems.
Day-Off: Hosted by Carmina Villaroel and
Pekto, Day-Off gives hard-working
Filipinos the opportunity to enjoy life outside the workplace and experience an
unforgettable pampering during their leave - relaxing massages, out-of-town
trips, dining treats and makeovers.
GMA Life TV is available on channel 2069 on DirecTV's
FilipinoDirect programming package, which is part of the WorldDirect
programming platform and is tailored toward Tagalog-speaking audiences within
the United States.
The DirecTV WorldDirect platform has launched over 135
channels that deliver a wide variety of new programming in multiple
foreign-languages, including Spanish, Russian, Hindi, Telugu, Tamil, Bengali,
Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Polish, Arabic, Portuguese
and Greek, to emerging ethnic markets throughout the United States.
