DirecTV Makes Deal With Weigel To Distribute MeTV Nationally
Digital broadcast network added to satellite service, DirecTV Stream
Weigel Broadcasting and DirecTV said they made a deal that will make MeTV available nationally in high definition via the DirecTV satellite service and DirecTV Steam.
MeTV, a digital broadcast network offering classic TV shows, has been available on DirecTV’s Uverse TV platform since 2012.
“MeTV is ‘Memorable Entertainment Television,’ making it a uniquely valuable addition to the DirecTV channel lineup nationwide,” Weigel vice chairman Neal Sabin said. “We couldn’t be happier to seal this deal which allows us to add MeTV beyond the existing markets and deliver some of the most cherished and timeless television ever made to DirecTV subscribers coast-to-coast.”
Also Read: Frndly TV Adds Weigel Diginets — Including MeTV — To Streaming Service Lineup
DirecTV has been looking to aggregate more sources of TV programming, including streaming services as well as digital broadcast channels.
“This agreement provides Weigel additional reach to grow its viewership and sponsors, while furthering DirecTV national and local programming interests,” Linda Burakoff, senior VP of content and programming at DirecTV, said. “We continue to work creatively, and respectfully, with Weigel and other broadcasters to identify our mutual priorities, and then develop them together to expand our customers, sponsors and future prospects.”
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.