DirecTV Offering $1 Million in Visa Cards in Sweepstakes

DirecTV satellite dish
(Image credit: By Kentuckyfriedtucker - Own work, CC0, https://commons.wikimedia.org/w/index.php?curid=139990264)

DirecTV is launching a Million Dollar Blitz Sweepstakes, offering customers who enter Visa Reward Cards. 

Residential satellite and internet DirecTV customers can enter the sweepstakes starting September 1. The promotion ends December 31.

Members of DirecTV’s Perks program get additional chances to win with bonus entries.

Like others in the pay-TV business, DirecTV has been losing customers. It finished 2023 with 11.3 million subscribers, down 1.8 million from the previous year, according to an estimate from Leichtman Research Group. 

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DirecTV said that it will be giving away 18,000 total prizes that range in value from $50 to $500. Customers can enter each month and new winners will be selected through the end of the year.

DirecTV launched its Perks program earlier this year. Perks included free DirecTV for life for three winners.

DirecTV Blitz

(Image credit: DirecTV)
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.