DirecTV Readies New Ad Campaign

DirecTV Inc. plans to lick off a national marketing campaign next week touting new programming offerings and a new slogan: "Good TV. Better TV. DirecTV."

The campaign is being designed by Deutsch Inc., which replaced BBDO New York as DirecTV's agency of record earlier this year.

"All of our advertising is a combination of branding and retailing. The campaign will make a statement about the brand, but it will also communicate a compelling consumer offer," DirecTV spokesman Jon Gieselman told Multichannel News Thursday.

The spots will pitch both DirecTV's programming packages and its new digital-video recorder, Gieselman added.

On April 12, DirecTV trademarked the new slogan, which Gieselman confirmed will debut in the ad campaign next week.