Discovery Communications continued to build on its International sports strategy with two executive appointments.
The company named Jean-Thierry Augustin president of is sports strategy and development at Discovery Networks International, and named Peter Hutton as its chief executive officer of Eurosport.
In the newly created position, Augustin -- who previously held the position of CEO at Eurosport -- will work closely with Discovery’s international leadership team to create a compelling sports business development strategy that drives new growth globally, according to the company.
Augustin will be based in Paris and will report directly to JB Perrette, President of Discovery Networks International.
Hutton, who previously served as co-CEO for MP & Silva Group, will oversee the negotiation of sports rights and lead Eurosport’s content strategy to bring renewed focus to programming, production, promotion and platforms.
Hutton also will report to Perrette and will be based in Paris, with a start date of March 1, said company officials.
“Jean-Thierry has been at the helm of Eurosport for a number of years during which he has proved to be a tremendous commercial leader and this new role will harness his expertise to build Discovery’s global sports strategy and expertise. Similarly, Peter has excelled in the sports media business,” Perrette said in a statement. “With extensive experience in Europe, Asia and Middle East, and strong relationships with broadcasters and rights holders, he is the perfect executive to strengthen Eurosport’s position as a global leader in sports. I am excited to work with both Jean-Thierry and Peter as we take our business to an exciting new level.”
