Discovery Commits $1M-Plus to White House Initiative

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Discovery Communications is committing more than $1 million to produce a TV special and host town hall meetings on the White House's My Brother's Keeper initiative.

The initiative seeks to improve the lives and prospects of boys and men of color. The TV special will look at stories of interventions that made a difference in the life of those men and boys. The hour show will be simulcast on Father's Day 2015 on Discovery Channel, other co-owned channels including OWN, and online properties.

Discovery president David Zaslav has been named to the national convening council of the initiative, which helps coordinate public-private partnerships.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.