Discovery Hires Data Exec McGrath Away From Viacom

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Discovery Communications has hired Christopher McGrath as senior VP of data & analytics. 

McGrath, previously senior VP of data strategy & consumer intelligence at Viacom, will report to John Honeycutt, chief technology officer at Discovery.

Discovery says McGrath will focus on innovation and finding growth opportunities at the company. He will work with the company’s digital, sports, ad sales, marketing and direct-to-consumer businesses and design ways to monetize Discovery’s insights and data in new ways.

“Discovery is laser-focused on utilizing new technologies to enhance both our longstanding and recent investments and to grow our global direct-to-consumer and digital businesses,” said Honeycutt. “Chris’ expertise and strategic ability to implement solution-oriented technology across our business will allow us to scale and widen our digital footprint for deeper consumer engagement.”

Before Viacom, McGrath was with Starwood Hotels, Bertelsmann and ICM.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.