Rebecca Batties has joined Discovery Networks International in the newly created position of senior vice president, creative development and brand management.
Batties had been heading a television- and Internet-consulting firm with a range of clients including MTV Russia and Japan.
In her new role, she will be responsible for defining programming strategy for Discovery’s 10 international networks; identifying programs and developing program formats that are portable throughout the world; and directing branding and positioning efforts for the channels.
She will also work with DNI’s regional programming executives to strengthen the networks’ programming through local commissions and acquisition.
More about multichannel news
Latest
