Discovery Kids Signs DVD Pact
By MCN Staff
published Discovery Communications Inc.'s Discovery Consumer Products division
announced a global alliance Thursday with 3-Plus Ltd. that calls for the
development and distribution of youth-oriented DVDs under the 'Discovery DVD
Kids' banner.
The first DVD titles, aimed at children aged three through nine, will hit
retail in France and Germany in the fourth quarter, the companies said.
Iceland-based 3-Plus will manage the worldwide retail distribution of the new
product line.
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