Discovery Latin America/U.S. Hispanic has named Ivan Bargueiras general manager for Discovery Networks U.S. Hispanic Group.
In his new role, Bargueiras, a 14-year Discovery veteran, is charged with leading the business expansion within the company's portfolio of Spanish-language networks, including Discovery en Español and Discovery Familia. He will continue to be based in Miami and report to Enrique Martínez, executive vice president and managing director, DLA/USH.
In addition to managing all aspects of the U.S. Hispanic portfolio, including programming, marketing and business development, Bargueiras will retain his current responsibilities as senior vice president, advertising sales for DLA/USH and international markets. Bargueiras also leads the international sales group based in New York, targeting U.S.- based clients involved in global campaigns.
"Ivan's sharp business acumen and tremendous vision have helped DLA/USH attain new heights since he joined the company in 1997," said Martínez. in a statement. "His exceptional creativity and in-depth knowledge of the ad sales and pay-TV markets make him the ideal candidate to lead our continued growth and development in the U.S. Hispanic market."
During the course of his career, Bargueiras has been instrumental in defining and diversifying the company's commercial infrastructure, consistently outpacing industry growth and contributing to Discovery's success in both the Latin American and U.S. Hispanic markets.
Prior to joining Discovery, Bargueiras served as advertising manager for The Weather Channel and Travel Channel Latin America Networks.
