Discovery Communications said it has launched Motor Trend OnDemand, on Amazon Channels in the United Kingdom, allowing car enthusiasts across the pond to stream hundreds of hours of content tailored to their particular passions, including digital series originals Roadkill,Dirt Every Day and Head 2 Head. The launch on Amazon Channels includes VOD from Discovery’s library of motoring content such as series hits like Fast N Loud and Wheeler Dealers.
Amazon Channels in the UK is a significant international launch for Motor Trend OnDemand, and marks a gear change in the global expansion of an ambitious brand designed to fuel automotive superfans on all screens.
“We know Prime members in the UK have a big appetite for motoring shows, as evidenced by the success of Prime Original "The Grand Tour", so we’re delighted to be offering them hundreds of hours of high quality motoring content through the launch of Motor Trend OnDemand,”
Amazon Prime Video Europe managing director Channel & Sport Alex Green said in a statement.
According to Discovery, Motor Trend is the No. 1 automotive publisher on YouTube with more than 5 million subscribers and nearly 1.5 billion cumulative video views.
Discovery formed a joint venture in August with Motor Trend parent TEN: The Enthusiast Network, now TEN: A Discovery Communications Company, which combined the company’s automotive TV channel and content with TEN’s automotive digital, direct-to-consumer, social and live event portfolio. The TEN portfolio includes brands such as Motor Trend, HOT ROD, Roadkill, Automobile, and more than 20 others. The venture is designed to create a top automotive media company and a destination for automotive enthusiasts and auto buyers on all screens and platforms.
Access to Motor Trend OnDemand for Amazon Prime customers is £3.99 a month.
“As we have done in sport with Eurosport, Discovery identified the automotive genre as a significant strategic opportunity for our digital expansion,” Discovery Networks International and Eurosport president of Digital, & CEO TEN/Motor Trend Michael Lang said in a statement. “The international expansion of Motor Trend OnDemand on Amazon Channels UK is part of our strategy to develop great global formats, digital-first products in key interests. Working with the world class team at TEN to combine our motoring content expertise and launch Motor Trend OnDemand to car enthusiasts around the globe is part of our drive to target superfans with the content they love on all screens.”
