Discovery Communications has led a $4.68 million Series A round in TheDodo.com, a site dedicated to people who care about animals, that launched in January by a founding team that includes Izzie Lerer, daughter of Buzzfeed chairman and The Huffington Post co-founder Kenneth Lerer.
Also participating in the round were existing investors SoftBank Capital, Greycroft Partners, RRE Ventures, Sterling Equities and Bruce Wilpon. TheDodo.com raised a $1 million seed round in September 2013.
TheDodo.com, named after the extinct, flightless bird, noted that it was launched on the heels of two successful documentaries about animal welfare and dignity – The Cove (2009) and Blackfish (2013).
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