Patrick Gates has joined Discovery Communications Inc. as executive vice president of Discovery Commerce’s new Consumer Direct division.
Gates had been senior VP of electronic commerce at America Online Inc.
In his new role, he will help the company to spearhead new ways to grow its merchandise business in direct-to-consumer retail channels such as e-commerce, t-commerce and emerging digital platforms.
Gates reports to Discovery Commerce president Frank Rosales.
More about multichannel news
Latest
