Spanish language broadcaster Estrella TV said it has reached a multi-year carriage deal with Dish Network.
Terms of the deal were not disclosed.
“We are proud to be the leader in delivering TV entertainment in Spanish and English, and as a result, we are always looking for new ways to enhance the experience for our customers,” said Dish Latino vice president Alfredo Rodriguez in a statement. “Because of this agreement, the majority of DishLatino customers can now enjoy Estrella TV’s line-up, including its popular game shows and comedies.”
Estrella TV parent LBI Media said the network will be available on the satellite TV service provider’s Dish’s America’s Top 200 packages and above, and DishLatino Clasico packages and above. With the Dish deal, Estrella TV expands its subscriber base to more than 40 million homes.
“Hispanic audiences in the US are demanding new entertainment programming. Estrella TV Network has been betting on a counterprogramming strategy since its inception in 2009 before it was a trending topic among Spanish language television networks. This agreement with DISH corroborates the importance of Estrella TV’s programming in the US Hispanic market,” stated LBI Media senior vice president, distribution and affiliate sales Cathy Lewis Edgerton in a statement.
