Dish Network, in a move that hints that there is nothing as lovely as an existing customer who selects paperless billing, has joined forces with conservation group American Forests to plant a tree for every subscriber who chooses that option during the month of April.
The initiative is part of the satellite TV service provider’s celebration of Earth Month. Dish’s eBill option allows customers to receive their bill online rather than in the mail.
"We look forward to working with Dish and its customers to plant thousands of trees together this year," said Lea Sloan, VP of Communications at American Forests in a statement. "This initiative helps minimize waste, and contributes to the restoration and preservation of forestland in the United States."
Through this campaign, Dish and its customers will help American Forests toward its goal of planting 2.5 million trees in 2016. In the coming months, hundreds of volunteers will take part in planting a variety of native species to restore forest ecosystems.
As of Dec. 31, Dish had about 14 million satellite TV customers.
"This initiative is a win for customers, Dish and the environment. Customers benefit from enhanced data privacy and a simplified billing experience, Dish reduces its paper use and billing costs, and trees are planted to help preserve important forest areas in the United States," said Dish chief operating officer Erik Carlson in a statement. "This is a wonderful opportunity to engage Dish customers in our sustainability efforts and make a positive impact on the environment."
The Earth Month campaign is part of the company's corporate citizenship program, Dish Cares and customers customers interested in signing up for eBill this month can do so by visiting mydish.com/mypreferences.
