Disney Channel Sets Oct. 12 Premiere for ‘Coop and Cami’
Disney Channel said its new live-action comedy Coop & Cami Ask the World will premiere on Oct. 12.
The second episode of the series will be made available on the DisneyNow app and Disney Channel’s YouTube channel immediately following the premiere.
Made for kids and family viewing, the show features an ensemble cast led by young actors Dakota Loftus and Ruby Rose Turner. It focuses on siblings who co-host an online show called Would You Wrather that aims to solve the life problems of its millions of followers, known as Wrather-heads.
In the premiere episode, Cooper and Cami are preparing for their school dance when they learn their mom is ready to start dating again, now that it's been two years since their father passed away, according to Disney Channel. Much to their chagrin, her first date happens to be with their principal. Not sure what to do, they turn to the Wratherheads for advice, asking "Would you Wrather have your mom date the principal or take your mom to the school dance?"
Related: Disney's 'Star Wars Resistance' Series to Take Off Oct. 7
The show has multiplatform elements. For example, from Aug. 17 through Sept. 21, the channel will mount a Coop & Cami Ask The World Challenge that invites audiences on social media to vote on which Coop and Cami video they would rather see on air. The winning video will be seen on Disney Channel on Aug. 24.
Season one of the series will include a music video, a series of live-action shorts and interactive challenges.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
The series is a production of It's A Laugh Productions, Inc. It is rated TV-G.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.