Disney’s ‘Elena Of Avalor’ Delivers Royal Ratings

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The July 22 premiere simulcast of Disney Junior’s animated series Elena Of Avalor drew 4.2 million viewers in Nielsen live + 3 ratings, according to Disney.

The premiere, which aired on both Disney Channel and Disney Junior, also drew 2.2 million viewers in the key Kids 2-11 demo and 1.1 million among adults 18-49, according to Nielsen.

On the social media front to date, programming from Elena of Avalor, which introduced a princess inspired by diverse Latin cultures and folklore, has delivered more than 6.5 million viewer engagements on the Disney Channel app and Disney Junior app and another 686,000 engagements on Disney Channel Set-top Box Video-on-Demand since its launch, said the network.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.