Disney’s `KC Undercover’ Draws 3.5 Million Viewers

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Actress Zendaya’s return to Disney Channel in a new original series KC Undercover drew 3.5 million viewers in its Sunday premiere.

The series, in which Zendaya plays the daughter of two spies, was also the top cable TV telecast thus far in 2015 among key demographics, including kids 2-11 (1.7 million viewers), kids 6-11 (1.4 million), and tweens 9-14 (1.4 million).

The premiere episode debuted Jan. 1 on the WATCH Disney Channel app and delivered close to 400,000 unique users and 800,000 video starts, said network officials. 

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.