Radio Disney will look to turn up the volume on its upcoming Radio Disney Music Awards event by hosting a series of music concerts leading up to Disney Channel’s April 26 RDMA telecast.
On The Road to the RDMAs kicks off in New York at the YouTube Space with a concert featuring recording artists Becky G and Jacquie Lee, and hosted by Radio Disney's Alli Simpson and Ernie D. Other concert stops include Macon, Ga., Houston, YouTube Space Los Angeles, Orlando, Fla., and Anaheim, Calif, said company officials. More information about each event will be available at www.Disney.com/RDMA.
The tour, which Disney officials hope to drive voting and excitement about the RDMAs, will culminate with a free RDMA Pre-Show Festival that will take place in Los Angeles in the hours leading up to the April 25 RMDA Awards show, said Disney officials.
Disney Channel will air a 90-minute television special originating from the event on April 26, said network officials.
