The Banff World Media Festival announced Thursday that Albert Cheng, executive vice president and chief product officer of digital media for Disney/ABC Television Group, will participate in a keynote interview as part of the NextMedia Digital Innovator Series next month.
Cheng will discuss viewers' growing need for interactive/mobile television experiences. He will focus on the ABC Player app, which connects viewers with their favorite shows, and will also give his perspective on ways the industry can use technology and social media to tune-in fans.
The 33rd Banff World Media Festival runs June 10-13 at The Fairmont Banff Springs Hotel in Alberta, Canada.
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