DoubleVerify said it has been retained by Instacart to authenticate advertising running on Instacart’s retail media network.
DoubleVerify will measure the viewability of ads bought on Instacart and provide protection from fraud.
“We're excited to partner with DoubleVerify to provide valuable viewability and IVT authentication to our mutual advertising clients,” Tim Castelli, VP of global advertising sales at Instacart, said. “As we continue to enhance our advertising solutions, we are committed to delivering measurable value and growth for our brand partners.”
Retail advertising networks are among the fastest-growing forms of media and DoubleVerify says it already works with 90% of the top retail media inventory available.
“We are excited to extend DV’s independent measurement on the Instacart Ads platform to ensure that campaigns meet key media quality criteria while maximizing performance for advertisers,” Mark Zagorski, CEO at DoubleVerify, said. “Instacart has been a pioneer in online grocery shopping for over a decade, and this partnership exemplifies the leadership, innovation and trust that both companies have built.”
