E! has entered the TV Everywhere arena with new features on its website and the debut of the authenticated app.
Part of NBCUniversal’s expanding TVE initiative, E! Now is available for Apple’s iOS devices, and is scheduled to make its way to the Android platform in mid-June.
E!’s TVE gambit provides verified viewers with access to live-streaming of the network’s portfolio that includes The Soup, Chelsea Lately, Fashion Police, Keeping Up with the Kardashians, Total Divas, Hello Ross, Eric & Jessie: GameOn, and coverage from many of its "Live from the Red Carpet” events. In addition E! Now also proffers signature programming on VOD.
The network's TVE fare is available on an authenticated basis to subscribers of participating distributors, including AT&T U-verse, Bright House Networks, Cablevision's Optimum TV, Charter, Comcast's Xfinity TV, Cox Communications, DirecTV, Dish, Mediacom, Suddenlink, Time Warner Cable and Verizon FiOS.
Noted John Najarian, executive vice president and general manager of digital media” “In a world where time shifted viewing behavior informs how viewers consume their content, it’s critical that we make our hit shows more accessible and on multiple devices and screens. We believe this will continue to drive growth for E! and its core pop culture programming.”
Added Alison Moore, executive vice president and general manager of TV Everywhere at NBCU: “The E! Now iOS app is the latest example of NBCUniversal’s commitment to creating robust TV Everywhere experiences for our consumers. E!’s dynamic new app will ensure that their passionate fans can have a dose of pop culture anywhere, anytime.”
