E!’s ’Total Divas’ Pins Down 1.2 Million Viewers

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E!’s WWE-produced Total Divas reality series drew more than  1.2 million total viewers in its season three premiere Sunday night, the network said Monday.

The series, which follows the exploits of several female WWE superstars, also drew 821,000 adults 18-49, up 17% from its season two premiere.

 On the digital front, Total Divas garnered 26,000 Tweets and ranked as the #1 ad-supported cable program of the night (excluding sports), said network officials. 

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.