E! Steps Up Fashion Week Coverage
E! will offer extensive multiplatform coverage of this month's fall edition of New York Fashion Week, the network said Monday.
The network will launch its coverage Sept. 10 with nightly stories on E! News from the top runway shows. A special episode of Fashion Police on Sept. 14 will feature guests and interviews, E! said, and a second special, Macy’s Presents Fashion’s Front Row, will premiere Sept. 23, serving as a wrap up show of the Fashion Week festivities.
On the digital front, E! Online will live-stream coverage from all the major shows, while the network’s social media platforms will offer up-to-the minute coverage of the catwalks.
“Fashion is a hugely influential part of the pop culture zeitgeist, and New York Fashion Week has become the defining event that the world looks to for the next styles and trends," said Adam Stotsky, general manager, E!, and president, Esquire Network. "As the pop culture powerhouse, E! delivers up-to-the minute news and information from this once exclusive event directly to our viewers on-air, online and across social, connecting not only with the fashion-forward audience but with all pop culture fans."
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.