E!, WWE Pin Down 1.3 Million Viewers For 'Total Divas'
E!’s new reality series Total Divas showed its ratings muscle Sunday night by drawing 1.3 million viewers in its 10 p.m. premiere.
The series, based on the lives of several WWE female performers both inside and outside the ring, is the most watched E! series premiere since Married To Jonas drew 1.8 million viewers in August of 2012, said network officials.
Across both airings at 10pm and midnight, Total Divas delivered 2 million total viewers and 1.3 million adult 18-49 viewers.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.