Elder Downgraded in Chicago

By
( )
published

Warner Bros.’ The Larry Elder Show has been downgraded on Viacom Inc.’s WBBM Chicago, one of the show’s key clearances.

Elder is moving from 3 p.m. to 2 a.m. In its place, WBBM will air two more runs of Paramount’s Judge Judy.

WBBM already airs Judge Judy from 2 p.m. to 3 p.m., and will be the only station in the country to double, double-run the show.

Nationally, Elder is averaging a 0.9 rating. In Chicago, the show is scoring a 1.0/3, down 57% from its lead-in and down 29% from its year-ago time period average.

Elder is performing particularly poorly in Chicago, where its competition is primarily Warner Bros. Judge Mathis on WCIU and King World’s Jeopardy! on WLS. In the 56 metered markets, the show is averaging a 1.1/4, down 21% from its lead-in but only 8% from its year-ago time period average.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.