EnLive to Enliven Armstrong

EnLive, a new
"values-based" video on demand service, has struck a three-year deal
with MSO Armstrong, which serves subs in Pennsylvania, Ohio, West Virginia,
Kentucky and Maryland.

EnLive (Entertainment for Life) will be available for $4.99
a month for unlimited viewing of family-friendly programming including foreign
and domestic films, documentaries, kids' shows, and health and lifestyle
programming.

"On Demand usage continues to grow each month," said
Armstrong president Jeff Ross in a statement.  "We're delighted to offer
EnLive as an additional wholesome entertainment option to our customers."

EnLive is a service of Christian Library on Demand, which
bills the service's mission as "restor[ing] family television time with
safe, family-friendly content for audiences of all ages" as well as providing
a faith-based library for a general audience.

Armstrong Cable Services is the 18th largest MSO
in the U.S. with almost a quarter million subs, according to the National Cable
& Telecommunications Association June ranking of top 25 MSOs.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.