Entertainment Studios Promotes The Weather Channel Exec Bruce Gibson to VP Network Distribution Position

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Gibson to oversee distribution deals for ESN networks, The Weather Channel

Bruce Gibson

Bruce Gibson (Image credit: Entertainment Studios)

Byron Allen’s Entertainment Studios Networks has promoted Weather Channel executive Bruce Gibson to VP of network distribution.

Gibson, a 10-year The Weather Channel distribution, marketing and affiliate relations veteran, will oversee the distribution and carriage agreement negotiations for all eight ESN television networks, streaming AVOD service Local Now, and all 16 of the Allen Media Group-controlled, broadcast network-affiliated television stations nationwide, according to the company.

“We are excited to elevate Bruce Gibson to his new position,” said Janice Arouh, president of Networks Distribution and Marketing for Allen Media Group’s Entertainment Studios Networks in a statement. “Bruce is a tireless champion of our cross-portfolio distribution efforts for The Weather Channel, Entertainment Studios Networks, Local Now, and retransmission consent for the Allen Media Broadcasting stations. Bruce is enthusiastic about executing our strategic vision while continuing to meet the needs of our affiliate partners.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.