ESPN, ABC Unwrap Five NBA Christmas Games

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ESPN and NBA are hoping Santa Claus will deliver a ratings slam dunk
on Christmas as the cable sports network and broadcast brethren ABC
offer five live NBA games on Dec. 25.

With matchups featuring
some of the league's most popular teams -- including a marquee matchup
between LeBron James's Miami Heat and Kobe Bryant's Los Angeles Lakers
-- ESPN senior director of programming and acquisitions Doug White said
the league is poised to attract a significant number of NBA fanatics and
sports enthusiasts.

"We look at Christmas in very much the same
vein as the NFL treats Thanksgiving," he said. "A lot of people are home
that day relaxing and watching television, and we thought that would be
a great time to provide great content for fans."

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.