ESPN has a batch of sponsors for its upcoming Great Outdoor Games
franchise.
Dodge, previously announced as the presenting sponsor, has signed a
multi-year presenting-sponsorship deal, according to ESPN/ABC Sports President
of Customer Marketing and Sales Ed Erhardt.
In addition, Iams Co., I Love New York and the Recreational Boating &
Fishing Foundation have signed on as participating sponsors.
All told, ESPN will be showing 19 hours of Games coverage on ESPN, ESPN2 and
the ABC Television Network July 20-23.
Events will include competitions in such categories as sporting dogs,
fishing, target sports and timber events.
