Roger Sverdlik, who left Comcast Cable Communications Inc. last fall as
senior vice president of ad sales, has joined TelAmerica Media Inc. as executive
VP.
Philadelphia-based Sverdlik will oversee strategy and national ad sales for
TelAmerica's Cable Connect and Ad Max divisions.
The former offers avails in a cooperative of 10 major cable companies
reaching 60 million subscribers, while Ad Max offers avails in 310
broadcast-television stations in the top 100 DMAs.
Sverdlik -- who was executive VP with ABC Television Network prior to joining
Comcast -- will manage TelAmerica's sales offices in Philadelphia and New York,
as well as forthcoming offices in Chicago, Los Angeles and Detroit, TelAmerica
CEO Lance Funston said.
More about multichannel news
Latest
